The entire concept of webinars evolved from the requirement of marketers to make their way towards a completely new market. The medium is the best way through which you can reach out your message to your audience. Webinars are conducted in real time, where the entire presentation happens live on the webinar platform. This helps the audience understand the entire proceedings of the webinar with full clarity. It allows for better understanding and retention of the audience's attention span as well.
This is because of the presence of handouts on the interactive whiteboard, giving the audience visual representation of the various points being made. You must therefore keep an eye on how to use Webinar Software to achieve maximum impact. There are two things to keep in mind to get the most out of your webinar: Firstly, the host should have an intuitive system that allows easy sharing of links, hence avoiding the use of PDF files. Secondly, respect your audience's attention span and you should not talk too much about what has been covered in the webinar.
Here is a perfect example how to use webinar software to your advantage. At the end of cyber Monday, a lot of traffic was generated to the SaleHoo website. But only those webinars that had links to SaleHoo were able to sustain the momentum, converting visitors into customers. The average time taken to convert one customer into a paying customer was almost two hours. Clearly, something was wrong!
How to Use Webinar Software to Make Money
The host was playing to his audience's emotions and failing to deliver the promised value. He had provided comprehensive information covering every aspect of business and was very good at selling his product. However, he had failed to make the presentation a fun-filled experience. He repeatedly asked the question "what's in it for me?" Allowing his audience to do the talking would have allowed him to answer with sincerity and actually addressed the issues.
When you are hosting a webinar, show respect for the listeners. Do not ask a question that will make them stop listening to you. If you want to know what to say, the audience should give you their response. Try to find out what the most common questions were, as well as the answers given.
During the webinar, the presenter had mentioned that he had some "special" resources. His audience was all ready to buy and he knew exactly what to say. But did he mention that he has these special resources because he has been using them for years? Instead of asking questions like "where did you get that", try to listen and ask questions where the speaker can explain how he got it.
Another important part of webinar etiquette is to show respect to the microphone. The presenter was doing his job and there were no other guests to interrupt him. But the audience was boisterous and continuously interrupted the presenter. Even if you know the crowd is harmless and will be quiet when you are talking, do not still talk over them because you are interrupted yourself.
Finally, when the webinar is over, show respect to the mic and the audience. You have spent a lot of time and effort to give your presentation, and there is nothing you can do to undo that. So, before you leave, ask questions about how the audience participation worked and thank everyone for their contribution. After the presentation, thank the audience and the mic provider for providing great audio and video services.
There may be a time during an aha moment when you know more about your product than the audience. At this time, it is a good idea to ask the audience for their opinion on the product and to incorporate their thoughts into the webinar content. If you cannot incorporate their thoughts into the webinar, you can take a poll and ask your guests for their input. The benefit of a poll is that you can always answer the question later as the topic of discussion.
Coupon codes can also be an aha moment when you learn how to use webinar software. A simple coupon code is a way to promote a future product without having to actually launch that product. In exchange for your coupon code, the host site will email you links to the corresponding sales page where you can order the product. Just be sure to read all of the instructions before you submit the code. Many of the coupon sites will also offer tips on how to track results and maximize your savings.
In the final analysis, webinar etiquette is very important if you want to succeed. Remember to pay attention to your audience, to listen carefully to the presenter, to try to incorporate their ideas, and to try to give them something of value. If you do these things, you will have a much better chance at success.
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